Friday, September 7, 2012
A Week in Web Forms
I’ve had a particularly unusual week online. Not as a designer/developer, but as a user. Here is a roundup of those experiences, good and bad. And even the good came with a hint of bad.
The Bad
1) My bank updated their online-banking UI and it’s really slick. But before I could experience it I was presented with a highly-amibiguous decision: click a link to take a tour or “continue.” In answering “yes” am I’m continuing to the tour or continuing to my account? Turns out it was the latter.

2) I was trying to purchase a pack of Coudal Partner’s Field Notes via PayPal (who is already enjoying vendor wrath for their ineptitude) when I was presented with invalid validation. This oxymoronic validation-message informed me that I needed to select a quantity of more than 1, even though 1 is clearly the value I provided.

3) Comcast, who’s web experiences have definitely improved over the years, still exhibits a number of usability issues. I was in the middle of paying my bill when I was interrupted with a survey pop-up. This literally stopped me from giving them money so I could answer some questions about my web experience. I have your web experience right here.

The Good
1) Playing soccer on an indoor league has gifted me some shin splints. I followed a link to a Harvard Medical article about exercises to help repair them at which time a modal window asked me if I wanted to join an email list. The modal itself inherently aggravated me, but they’re offering something unique for a decline link. In addition to being able to decline permanently (a decision remembered via a cookie) you can select “maybe later” which doesn’t remember your decision and enables you to think about it after you have visited the website.

2) After I worked my way through the PayPal invalid validation above I was returned to the Field Notes thank-you page which is quite crafty. I was presented with an image of a thank-you note, hand-written on the very product I just purchased. Cool. Then the subsequent message about a factory coming to life for a pocket-sized product was a nice touch. I did, however, notice that they either combined a newsletter/purchase thank-you pages into one or wrote copy which isn’t quite clear. They thanked me for my purchase or for subscribing to their email list. It seems like if I subscribed to a list the “machinery” message isn’t valid.

Thank you, internet, for helping me complete tasks and for making me a better web designer en route. Have a good weekend, y’all.
- Posted 11:55 am
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- Tagged #web forms #web design #copywriting #usability #ui #interface #validation