Take control of your permission-based email communication with an email administration/reporting application that’s as powerful as it is easy to use:
A truly simple, 4-step process: add your email-header details, choose a template and add content, define your subscriber list (if you have more than one) then schedule for deployment.
There are analytics available for all kinds of subscriber activity such as opens, link clicks and unsubscribes. Information is available both on an individual and an aggregate level.
The real gem is that subscribers manage themselves in real time. But you still have the ability to add/modify/remove subscribers as necessary. And lists are managed with great power and flexibility.
I take spam ethics/laws very seriously. Not only are email-communication ethics important, but the servers used to host my email system are shared by thousands of organizations. So it’s vitally important to keep the servers (and their IP addresses) clean and free of spam. Once an IP is blacklisted because of spam complaints, it is an arduous process to plead a case about why it should be removed from such blacklists.
I have an anti-spam policy that every client is asked to sign before using the system, and violations of spam laws will result in immediate termination from the system. This ensures the 99% of organizations who are sending permission-based emails will have a better chance of reaching their recipients. Recipients who are explicitly interested in receiving their emails.
You can learn more about email best practices in a presentation I gave, entitled Best Practices for Permission-Based Email Communication.
Need a rock-solid email template? I can design one that marries with your website, as part of a website redesign or as a stand-alone project. I have written many articles about email design/development and have given a handful of lectures on the subject as well. With years of experience in the HTML-email arena, I can offer an email that performs well with subscriber reception, email-client compatibility and spam-filter acceptance.
©2004–2010 Mark Wyner Design, Portland, OR, 503-345-3311
(Daily word? Because mastering the English language is fun. Learn it, use it, impress your friends.)