Walk Off the Earth is taking an OK Go approach to making videos that are deep creative ventures. Their latest video for their cover of Malvina Reynolds’ “Little Boxes” employs an impressive set comprised of cardboard and hidden musicians. And for the super curious they’ve published a “making of” video as well.
Walk Off the Earth is beginning to make a living from these viral sensations, which is pretty crafty. Nice work, folks.
Cardboard and particle board have captured the attention of designers for a number of years, primarily for self-promotional materials and business cards. The natural, brown color with varying color balance serves as a nice matte for design.
But Isidro Ferrer, in collaboration with Pablo Alabau and Estudio Versus, have really tapped into cardboard’s potential with his wayfinding signs for the Pavilion of Spain in the 2010 Universal Exhibition of Shanghai. This is design mastery with a delicate and fragile medium. The result is highly aesthetic and appropriately functional. And as far as I can gather from translated texts about this installation, cardboard was chosen not just for its unique design characteristics, but because of its Spanish/Chinese cultural-appropriateness.