Mark Wyner’s journal

Find me at Bunker

I like to talk endlessly about anything related to the design and development of websites and mobile apps, technology, and the creative industry, which may tickle your fancy.

Friday, December 14, 2012

Manchester derby commercial by ESPN, complete with accent/slang “translations.” Great creative and great execution. Oh, and…go, United!

Via: bunkercollective

Wednesday, August 29, 2012

Maybe it’s because I’m a dedicated Portland Timbers fan. Maybe it’s because soccer is like crack for me. Whatever the reason, I sure do like Timbers videos. And this newest one is super awesome. It’s inspiring and makes me wish I was at a Timbers game right now. They’re calling it “Timbers Anthem” and it showcases match day from the perspectives of fans, Darlington Nagbe, and others.

Wednesday, August 15, 2012

Alex Morgan, the Olympics, and Society’s Impact on Even Strong Women

Alex Morgan striking on goal with Carli Lloyd and Rachel Buehler for US Women's national soccer team

AT&T put together this video about US soccer forward Alex Morgan (heavily littered with marketing), talking about her journey to the Olympics. At the 1:56 mark she talks about getting some swimsuit modeling gig then chuckles and says “maybe that’s why my Twitter exploded.”

What a shame. There’s no disputing that Alex is a very good looking woman. But she should recognize that her Twitter account exploded because she’s a kick ass soccer player, not because she’s highly attractive.

Society clearly has an impact on even the strongest of women when it comes to body image, and there’s something wrong with that. I believe we need to take a closer look at marketing and advertising—not to mention politics—to see how we can evolve our perspective of women. I want my daughters to be empowered by whatever they do, irrespective of how they look. And everyone should be able to expect that for their children.

The photo in this post shows Alex Morgan as a strong soccer player, not a swimsuit model. I think she looks infinitely better in that USA soccer kit, and it far-better represents who she is.

Monday, August 13, 2012

Taco del Mar Commercials Set Design

Taco del Mar commercial set

There are two commercials from a series in rotation right now for Taco del Mar which are absolutely brilliant. The series—created by Wexley School for Girls—is called “Surfer” and overall it’s pretty good. However, two are definite stand outs. The first is called “Merchild” and the second “Dolphins.”

The concept is unique and the execution is flawless, lead by the superior acting of Paul Welsh. Without his stellar, comedic timing the commercials may have fallen short. And this is what made me love them to begin with.

But as a designer Loren Dutton’s set design really does it for me. Hand painted, mechanical-driven animation reminiscent of the stage play from The Adventures of Baron Munchausen.

Nice series, folks. Top work to be sure.

Wednesday, July 18, 2012

I absolutely love this imaginative concept. A beach shower that mimics a soda fountain. What a perfect advertisement and marketing tool for Sprite. They even went so far as to create spigots that mimic the flow of fountain soda.

My only concern here is the amount of water used for each rinse. Regular beach showers are pretty conservative of their water usage, and this looks to be quite extravagant. So while it’s a super-creative idea, in practice it’s wasteful.

Wednesday, June 20, 2012

I haven’t posted in a while because I have been consumed day in and out launching my bowling league application for web and mobile, LeagueFriend. We soft-launched a public beta last fall and spent the winter making evolutions to better suit the people using it. Then, this past week, we officially went live.

This video is a promotional bit we put together which explains what LeagueFriend is with a little help from soccer, roller derby, tattoos, knitting, and Norm Duke. Well…his stunt double anyway. So sit back and enjoy the video. Because how often can you see a soccer player get a red card in a bowling center?

Thank you Still Standing Digital Media House, Black Iris, Sunset Lanes, David Obuchowski, Tursi’s Soccer, Austyn Byasse, Alice Kendall, Greer Klepacki, Chad/Adrienne Torrey, Nicole Branson, and David Alexander.

Older entries →